What Were They Thinking? — Am I Blue? (Nope)

“What Were They Thinking?” highlights products and presentations which just don’t make sense.

It bothers me when a product name doesn’t match its contents.  For instance, Blue-Touch Dishwashing Liquid, where 3/4 of the line is anything but blue.  I suppose you have to preserve the brand, but maybe the brand isn’t worth preserving when you dilute it like this?

Maybe “blue touch” it’s a phrase reference?  Don’t think so, since the only reference I find is “light the blue touch paper”, meaning to do something which causes anger or excitement.  Contextually, no, doesn’t fit with dishwashing liquid.