Tuesday, March 16, 2010
What Were They Thinking?
— Am I Blue? (Nope)
“What Were They Thinking?” highlights products and presentations which just don’t make sense.
Blue-Touch Dishwashing Liquid, where 3/4 of the line is anything but blue. I suppose you have to preserve the brand, but maybe the brand isn’t worth preserving when you dilute it like this?
Maybe “blue touch” it’s a phrase reference? Don’t think so, since the only reference I find is “light the blue touch paper”, meaning to do something which causes anger or excitement. Contextually, no, doesn’t fit with dishwashing liquid.