“What Were They Thinking?” highlights products and presentations which just don’t make sense.
Apparently, it isn’t enough to just show the album art. No, you have to make it way cooler than that:
- You put a border around it
- Then you create a reflection of the art and border
- Then you put a border around the art/border/reflection combo
- Then you reflect that
- And then you put a trendy fake reflection glare across the whole thing (which mostly serves to just obscure the art)
Apologies to country artists Caitlin & Will who get caught up in this example. (Then again, the duo broke up in late 2009 after releasing one single and having their album pulled. Sigh.) But here, go listen to some music from them.