Tuesday, July 13, 2010

What Were They Thinking?
    — Cardboard Cutout Donuts

“What Were They Thinking?” highlights products and presentations which just don’t make sense.

A handful of storefronts for this old school donut and coffee shop chain survive in the Seattle area, along with a few signs which no longer go with active businesses.  (There is one such sign near where I live — the business is now a laundromat, I think — and I pass by it a few times a week.)

I have no idea if their donuts and coffee are any good.  I only know that neither the logo — are those donuts or CDs? — nor the business name inspires me to stop in and find out.

Gotta be in the running for Worst Logo Ever, especially since it’s for a full chain, not just a one-off thing.

(Swiped the photo from someone's Flickr stream, because summer tree growth prevent me from getting as clear a pic of the sign near where I live.)

No comments:

Post a Comment