Tuesday, October 19, 2010

What Were They Thinking?
    — Get Your Sunglasses Before the Summer Rush

“What Were They Thinking?” highlights products and presentations which just don’t make sense.

A whole series of these ads for Sunglass Hut have just invaded the Seattle bus/transit tunnel that runs under downtown (including under Macy’s).

Maybe it’s just me, but I don’t see late October, when it starts getting dark in the late afternoon and just before the rainy season sits down for a five-month squat, as being the ideal time to push sunglasses in Seattle.

Updated on October 21, 2010


  1. Also... no one buys sunglasses at Sunglass Hut anymore.

  2. Well, *I* bought some there (at the Sunglass Hut outlet in Centralia, not the one at Macy's). I hope they expect that *someone* will but them there, or else they've wasted an awful lot of ad dollars!