What Were They Thinking? — To Preserve A Severed Extremity Until It Can Be Reattached, Pack It In Ice

“What Were They Thinking?” highlights products and presentations which just don’t make sense.

This ad for a contest at the Telus World Ski & Snowboard Festival was on bus shelters in Vancouver, BC in early April.  Take a peek at that leg’s position.  Poor guy: it got ripped clean off in the avalanche.  He must be in shock and numbed from the cold, since he’s not reacting to the amputation.

Aware of the sensitive nature of the image, they declined to show the severed leg on the contest’s Facebook page.

Yes, this has been submitted to Photoshop Disasters.