Tuesday, October 14, 2008

What Were They Thinking?
    — Meds for Cross-eyed and Possessed Pets

“What Were They Thinking?” highlights products and presentations which just don’t make sense.

You probably saw these website ads for 1-800-PetMeds early this year: when the mouse passes over the ad, it turns into a bone or a fly, and the dog or cat’s eyes follow it.  Cute, huh?

At least until you move the cursor to extreme points — such as between the pet’s eyes — and the eye-tracking algorithm breaks, turning the pet into some hideous monstrosity, either a cross-eyed cat that probably can’t aim to find its litter box, or a possessed pug (ugly enough to start with).

(Maybe the dog is having visions of the future and is about to paint?  Or spray?  Or spray paint?   Where’s Mr. Muggles when we need him?)

Seriously, test your Flash ads before you deploy them.

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