Stupid, Stupid Ads! — When is Christmas?

“Stupid, Stupid Ads!” dissects ads that try to do something underhanded or just plain stupid.

On the way home from work tonight, I heard an ad for the latest promotion from Sleep Country USA, a Pacific Northwest mattress store.  The ad proclaimed how the savings were almost like Christmas… in July.  And the savings only last until Monday!

Um, okay, but it’s not July.  It’s August.  Shouldn't the promotion have ended last weekend, when the ads wouldn’t sound, um, stupid?

To add to the poor implementation on their part, when I accessed the website, I found the attached image.  And clicked on the arrow… which did nothing.  Only clicking on the linked text actually went to the promotion page.  (You may also note that the box below the ad is a few pixels narrower than the ad.  Again: poor implementation.)

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Updated on December 18, 2009

Okay, admittedly the web ad does show an August ending date, but the radio ad didn’t.  And that still doesn't excuse an ad that stresses July running in August.