Tuesday, August 31, 2010
Taking Aim at Target
I don’t really have anything to say about the Target donation debacle.
For those who came in late: after the Supreme Court loosened restrictions on corporate giving to political candidates, Target gave $150,000 to a Minnesota candidate ostensibly because of his pro-business policies, but without paying heed to his anti-union and anti-gay stances. Target has issued an apology, which gay groups don’t accept as authentic, but has refused to either rescind the donation or make a matching one to gay groups, which tends to reinforce why people don’t accept the apology as more than boilerplate.
Actually, I do have one thing to say about the deal: Best Buy donated $100,000 as well, and no one is paying any attention to them in this. Shouldn’t 40% of the attention be going there, since 40% of the money came from them?
Nonetheless, I found it ironic that Target ads ended up on the Seattle Times webpage for the story dealing with the donation and its backlash.
Labels:
advertising,
gay,
politics
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