Thursday, June 10, 2010

What Were They Thinking?
    — Mirror, Mirror, On the Bumper


“What Were They Thinking?” highlights products and presentations which just don’t make sense.

On the way to work a couple weeks ago, I was following this Cadillac Escalade SUV.


Side-stepping the obvious question — “Who the heck puts a $3 bumper sticker on a $50,000 car?” — I looked closer.  (Oops, my error.  Checked out actual prices on this class of vehicle: $62,000–$75,000.  Yow!)


So now the question becomes “Who the heck puts a reverse image bumper sticker on the back bumper of a car?”

(Hint: Reverse image items are intended to be read in a mirror.  No one is going to see your back bumper in their mirror.  These are intended either for your front bumper — which is also a stupid place for them, since if someone is trying to read your bumper sticker while looking in that mirror, they are going to get in an accident [plus the front bumper isn’'t usually visible in a rear-view mirror anyway] — or the thing is supposed to go inside your back window or on your bedroom wall opposite your dresser, where you will see the devotional reminder in your own mirror and… well, I don’t know what you do then.  Feel good?  Read the Bible?  Watch Glee?)
 

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