What Were They Thinking? — You Put Your Right Foot In…

“What Were They Thinking?” highlights products and presentations which just don’t make sense.

This FootSmart ad came from a January 2005 Skymall catalog, the ones you get in the seat pocket on airplanes.  The company sends you a fold-out box containing clay or foam or some similar substance, which you step in to give an imprint of your feet, and then they make a special shoe insert perfectly formed to your own feet.

Look closely at the labels on the box that the foot model has stepped in.  She put her left foot in the side marked “RIGHT FOOT” and vice-versa.  (Maybe her legs were crossed because
she had to pee really bad?)  Those may be some painful shoe inserts she gets back.

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Updated on March 15, 2005

I’ve since seen one of these ads in another catalog — Hammacher-Schlemmer, I think — which fortunately used a different, correct picture.

Updated on October 11, 2011